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About The Company
Innovative Marketing Resources is best known for their creation of Marketer’s Blueprint™, a widely used successful marketing strategy amongst HubSpot agency partners. IMR has been in business since 1994 and is a crucial part of business-process service for companies that do marketing, digital print, warehousing, logistics and ecommerce fulfillment.

About The Company

Innovative Marketing Resourcesis best known for their creation of Marketer’s Blueprint™, a widely used successful marketing strategy amongst HubSpot agency partners. IMR has been in business since 1994 and is a crucial part of business-process service for companies that do marketing, digital print, warehousing, logistics and ecommerce fulfillment.
The Webstores project was created for real estate, financial services, healthcare providers, tour operators, manufacturers, and high-tech companies.
About The Users

About The Users

The Webstores project was created for real estate, financial services, healthcare providers, tour operators, manufacturers, and high-tech companies.
The Challenges
Limited B2B e-commerce tool options
There were very few e-commerce applications currently available for use in the B2B market. Applications often did not provide the ability to customize, brand or support digital and physical data.
Timely analytical data
B2B stores needed an ecommerce tool that provides analytics and reporting so they could easily integrate corporate IT to finance infrastructure.
Process automation
B2B companies would need a lot of time and resources on routine operations. There were no automated systems on the market for creating personalized PDF documents on demand which resulted in costly, inefficient production.

The Challenges

Limited B2B e-commerce tool options
There were very few e-commerce applications currently available for use in the B2B market. Applications often did not provide the ability to customize, brand or support digital and physical data.
Timely analytical data
B2B stores needed an ecommerce tool that provides analytics and reporting so they could easily integrate corporate IT to finance infrastructure.
Process automation
B2B companies would need a lot of time and resources on routine operations. There were no automated systems on the market for creating personalized PDF documents on demand which resulted in costly, inefficient production.
The Solutions
We created a web platform that allows you to create, duplicate and tailor online stores for various companies.
Customizable
Each online store is customizable depending on the needs of the customer. The store functionality can be configured separately for each client.
Various roles
The site contains 3 portals: super admin (for creating new stores), admin (for managing products, users, orders reports), and the public (to be able to place orders).

Quick set-up
Setting up a site takes only a few minutes. You can set up the products, payments and delivery for a new site with ease.

Integrations
The platform contains integrations with Oracle, SAP, Savant, and Salesforce. The platform allows for the integration of other, more specific company systems as well.
Complex products
The storefronts can be used for a wide selection of products. Anything from custom merchandise to specific, complex items for boiler parts or trade show booths. The possibilities are endless.
Cost calculation
The platform provides analytics that calculate sales and the cost of goods. This allows the company to see an overview of their finances and adjust costs to save money overall.
The Solutions
We created a web platform that allows you to create, duplicate and tailor online stores for various companies.
Customizable
Each online store is customizable depending on the needs of the customer. The store functionality can be configured separately for each client.
Various roles
The site contains 3 portals: super admin (for creating new stores), admin (for managing products, users, orders reports), and the public (to be able to place orders).
Quick set-up
Setting up a site takes only a few minutes. You can set up the products, payments and delivery for a new site with ease.
Integrations
The platform contains integrations with Oracle, SAP, Savant, and Salesforce. The platform allows for the integration of other, more specific company systems as well.
Complex products
The storefronts can be used for a wide selection of products. Anything from custom merchandise to specific, complex items for boiler parts or trade show booths. The possibilities are endless.
Cost calculation
The platform provides analytics that calculate sales and the cost of goods. This allows the company to see an overview of their finances and adjust costs to save money overall.
The online store platform on the administrative side contains functions to:
  • Manage user access based on their roles
  • Add, adjust and remove products
  • Create sales and coupons
  • Create reports on users, orders, products and more
  • Manage email content and sending conditions
On public side, users that are shopping for products are able to:
  • Use several types of appearance templates
  • Search through different filters and parameters 
  • Select customizable product types (PDF templates for printing)
  • Choose payment and delivery options (choice of logistics company)
  • Register their personalized account for the site limited by the terms of the seller
The online store platform on the administrative side contains functions to:
  • Manage user access based on their roles
  • Add, adjust and remove products
  • Create sales and coupons
  • Create reports on users, orders, products and more
  • Manage email content and sending conditions
On public side, users that are shopping for products are able to:
  • Use several types of appearance templates
  • Search through different filters and parameters
  • Select customizable product types (PDF templates for printing)
  • Choose payment and delivery options (choice of logistics company)
  • Register their personalized account for the site limited by the terms of the seller
The original requirement was to create a public-facing, multi-tenant website that enabled print and fulfillment jobs to be placed from a website branded for each customer. One of the product's key features is the ability to create a new store with a custom URL and branding in under 10 minutes".
— Kevin Jorgensen, CIO, Innovative Marketing Resources, LLC
Linux
Apache
MySQL
PHP
JavaScript
Project Technologies

Project Technologies

Linux
Apache
MySQL
PHP
JavaScript

The Results
With the creation of the Webstores platform, we have been able to:
40%
Reduce time spent on routine operations by 40%
300+
Service over 300+ online store owners
25,000+
Obtain 25,000+ users

The Results

With the creation of the Webstores platform, we have been able to:
40%
Reduce time spent on routine operations by 40%
300+
Service over 300+ online store owners
25,000+
Obtain 25,000+ users
How it works
1
All-in services
ITUniversum provided website graphic design services, project management, software engineering, and quality assurance resources.
2
Professional
The online platform was developed on time and within budget. It took five and a half months from the start of the project to its first release.
3
Long-term support
ITUniversum has provided continuous maintenance and enhancement to the product for the past 15 years.
4
High-demand
This web store platform is currently used and hosts dozens of custom web stores for clients across the United States.
How it works
All-in services
ITUniversum provided website graphic design services, project management, software engineering, and quality assurance resources.
Professional
The online platform was developed on time and within budget. It took five and a half months from the start of the project to its first release.
Long-term support
ITUniversum has provided continuous maintenance and enhancement to the product for the past 15 years.
High-demand
This web store platform is currently used and hosts dozens of custom web stores for clients across the United States.
"My company, Innovative Marketing Resources, LLC has done business with ITUniversum since 2005 and has engaged ITUniversum to help create over a dozen business software applications. While most of these applications got market successes, and have evolved for over a decade, one project, in particular, Webstores, stands out as both commercial success and a unique e-commerce application."
Kevin Jorgensen
CIO, Innovative Marketing Resources, LLC
"My company, Innovative Marketing Resources, LLC has done business with ITUniversum since 2005 and has engaged ITUniversum to help create over a dozen business software applications. While most of these applications got market successes, and have evolved for over a decade, one project, in particular, Webstores, stands out as both commercial success and a unique e-commerce application."
Kevin Jorgensen
CIO, Innovative Marketing Resources, LLC
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Ready for your success story?
Get a free assessment!
Let us tell you how we can drive your business forward with our custom software solutions.
By clicking the button you agree to our Privacy Policy