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About The Company
Innovative Marketing Resources (IMR) has been operating since 1994 and is best known for their successful inbound marketing strategy used by hundreds of HubSpot agency partners.

About The Company

Innovative Marketing Resources (IMR) has been operating since 1994 and is best known for their successful inbound marketing strategy used by hundreds of HubSpot agency partners.
This project was created for boilersupplies.com - a subsidiary of Power Plus International. Located in McDonough, GA, USA, Boilersupplies.com supplies over 3,000 different parts from their 14,000 sq. ft. facility. They are the leading supplier of parts for the boiler industry, with products such as heat exchangers, tube bundles, traps, valves, values, boiler controls and more.
About The Users

About The Users

This project was created for boilersupplies.com - a subsidiary of Power Plus International. Located in McDonough, GA, USA, Boilersupplies.com supplies over 3,000 different parts from their 14,000 sq. ft. facility. They are the leading supplier of parts for the boiler industry, with products such as heat exchangers, tube bundles, traps, valves, values, boiler controls and more.
This product provides online sales to companies that:
have a very differentiated assortment
offer products from different fields with many different characteristics, non-standard products
sell products that are difficult to choose correctly without consulting a specialist, and a mistake in any product parameter can lead to severe consequences.
This product provides online sales to companies that:
have a very differentiated assortment
offer products from different fields with many different characteristics, non-standard products
sell products that are difficult to choose correctly without consulting a specialist, and a mistake in any product parameter can lead to severe consequences.
The Challenges
Online sales channels help companies stay ahead of their competitors. However, our client was unable to use a standard online store for the following reasons:
Complex Goods
Our customer sells technologically sophisticated products that are smaller components of multicomponent systems. Such products require exceptional accuracy in the selection, but at the same time need standardization. For each product, they need the ability to create a new product card.
01
Multivariate Analysis
When designing a system for specific parameters – such as heating, our client’s customers use elements that need to be defined with clarity and precision. All characteristics of the goods that were sold were accurate and unchanged. However, suppose the necessary product was not available. It has to be replaced by combining other components with different parameters that could create a system with the required characteristics.
02
Rigid Standardization
The product purchased by a buyer must be quintessential for multiple other elements of the final system. Any error or assumption in the parameter of a system element can lead to a malfunction, so accuracy is vital to avoid dangerous accidents.
03
Delayed Consequences
An error in choosing a product may not appear immediately but lead to a system crash after a while. Then the pledged resource will already be exhausted, and the system will operate at total capacity, and stopping it will entail high costs.
04
User-Friendly Interface
Despite its complexity, it is important for the site to be easy-to-use for both our client and their customers. The products are presented for sale on a public domain and may be used by individuals with limited experience. The selection algorithm should be at maximum efficiency to provide both parties with a flawless experience.
05
The Challenges
Online sales channels help companies stay ahead of their competitors. However, our client was unable to use a standard online store for the following reasons:
1
Complex Goods
Our customer sells technologically sophisticated products that are smaller components of multicomponent systems. Such products require exceptional accuracy in the selection, but at the same time need standardization. For each product, they need the ability to create a new product card.
2
Multivariate Analysis
When designing a system for specific parameters – such as heating, our client’s customers use elements that need to be defined with clarity and precision. All characteristics of the goods that were sold were accurate and unchanged. However, suppose the necessary product was not available. It has to be replaced by combining other components with different parameters that could create a system with the required characteristics.
3
Rigid Standardization
The product purchased by a buyer must be quintessential for multiple other elements of the final system. Any error or assumption in the parameter of a system element can lead to a malfunction, so accuracy is vital to avoid dangerous accidents.
4
Delayed Consequences
An error in choosing a product may not appear immediately but lead to a system crash after a while. Then the pledged resource will already be exhausted, and the system will operate at total capacity, and stopping it will entail high costs.
5
User-Friendly Interface
Despite its complexity, it is important for the site to be easy-to-use for both our client and their customers. The products are presented for sale on a public domain and may be used by individuals with limited experience. The selection algorithm should be at maximum efficiency to provide both parties with a flawless experience.
The Solutions
ITUniversum developed an online store boilersupplies.com with a tool for creating customized product cards and a unique search algorithm for mating elements (made together with the client's specialists).

The algorithm takes into account the strict operational requirements of each system element, including:
  • dimensions
  • load
  • throughput
  • efficiency
  • duration of use (each system has a guaranteed service life based on the service life of the most short-lived part)
  • conjugation of materials
  • tolerances.

The Solutions

ITUniversum developed an online store boilersupplies.com with a tool for creating customized product cards and a unique search algorithm for mating elements (made together with the client's specialists).

The algorithm takes into account the strict operational requirements of each system element, including:
  • dimensions
  • load
  • throughput
  • efficiency
  • duration of use (each system has a guaranteed service life based on the service life of the most short-lived part)
  • conjugation of materials
  • tolerances.
Integrations
In order to be able to extract necessary information from our client’s other software platforms, we integrated the systems already in place to work efficiently with the new site. The platforms we integrated are listed below.
Keap

A marketing service used to send quotas
Shipper HQ

A tool that automatically displays shipping costs during the checkout
Quickbooks

An accounting tool that synchronizes client and order data
Stripe.com

A credit card processing system
Integrations
In order to be able to extract necessary information from our client’s other software platforms, we integrated the systems already in place to work efficiently with the new site. The platforms we integrated are listed below.
Keap

A marketing service used to send quotas


Sipper HQ

A tool that automatically displays shipping costs during the checkout


Quickbooks

An accounting tool that synchronizes client and order data

Stripe.com

A credit card processing system
Other technical features of the project:
Portal Structure
  • Public part - an online store with the possibility of paying by card
  • Admin part - product creation, store catalog management, order management.
Product settings
  • Some fields are standard for all products, while others can be customized depending on the product.
  • You can add any necessary product specifications, and they can be different even if the products belong to the same category.
  • Based on the customized product, you can create cards for specific products.
Other technical features of the project:
Portal Structure
  • Public part - an online store with the possibility of paying by card
  • Admin part - product creation, store catalog management, order management.
Product settings
  • Some fields are standard for all products, while others can be customized depending on the product.
  • You can add any necessary product specifications, and they can be different even if the products belong to the same category.
  • Based on the customized product, you can create cards for specific products.
Project Technologies
Backend:
Linux
Apache
MySQL
PHP
Frontend:
Javascript
CSS
HTML
jQuery

Project Technologies

Backend:
Linux
Apache
MySQL
PHP
Frontend:
Javascript
CSS
HTML
jQuery
The Results

The client got the opportunity to sell their products online efficiently. The new sales channel development led to business growth and more repeat customers.

The algorithm encourages buyers to make additional purchases using the search results interface which has increased average order sizes for our client.

Over ten thousand orders have been placed since the system was set up in 2015.

The automatic system reduced the clients operating costs.

The project was launched in 2015 and is still supported by the ITUniversum team.
The Results
The client got the opportunity to sell their products online efficiently. The new sales channel development led to business growth and more repeat customers.

The algorithm encourages buyers to make additional purchases using the search results interface which has increased average order sizes for our client.

Over ten thousand orders have been placed since the system was set up in 2015.

The automatic system reduced the clients operating costs.

The project was launched in 2015 and is still supported by the ITUniversum team.
"Based on my long-term experience, working with ITUniversum on many successful projects, I would enthusiastically recommend ITUniversum for its design expertise, project management, software development, quality assurance and customer service."
Kevin Jorgensen
CIO, Innovative Marketing Resources LLC
"Based on my long-term experience, working with ITUniversum on many successful projects, I would enthusiastically recommend ITUniversum for its design expertise, project management, software development, quality assurance and customer service."
Kevin Jorgensen
CIO, Innovative Marketing Resources LLC
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Let us tell you how we can drive your business forward with our custom software solutions.
By clicking the button you agree to our Privacy Policy