At https://ituniversum.com/, accessible from https://ituniversum.com/, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by https://ituniversum.com/ and how we use it.
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.
This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in https://ituniversum.com/. This policy is not applicable to any information collected offline or via channels other than this website.
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Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.
How we use your information We use the information we collect in various ways, including to:
Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud
Log Files https://ituniversum.com/ follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.
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Advertising Partners Privacy Policies You may consult this list to find the Privacy Policy for each of the advertising partners of https://ituniversum.com/.
Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on https://ituniversum.com/, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.
Note that https://ituniversum.com/ has no access to or control over these cookies that are used by third-party advertisers.
Third Party Privacy Policies https://ituniversum.com/'s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.
You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.
CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's personal data, not sell the consumer's personal data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
GDPR Data Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure – You have the right to request that we erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions. The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.
https://ituniversum.com/ does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
Innovative Marketing Resources (IMR)has been operating since 1994 and is best known for its inbound marketing strategy used by hundreds of HubSpot agency partners.
IMR partnered with ITUniversum to develop a specialized eCommerce solution for one of its industrial clients — Boilersupplies.com.
About the Company
Innovative Marketing Resources (IMR)has been operating since 1994 and is best known for its inbound marketing strategy used by hundreds of HubSpot agency partners.
IMR partnered with ITUniversum to develop a specialized eCommerce solution for one of its industrial clients — Boilersupplies.com.
Boilersupplies.com is a subsidiary of Power Plus International, located in McDonough, GA, USA. The company supplies over 3,000 boiler parts from its 14,000 sq. ft. facility and is a leading supplier in the boiler industry. They are the leading supplier of parts for the boiler industry, with products such as heat exchangers, tube bundles, traps, valves, boiler controls and more.
About the Users
About the Users
Boilersupplies.com is a subsidiary of Power Plus International, located in McDonough, GA, USA. The company supplies over 3,000 boiler parts from its 14,000 sq. ft. facility and is a leading supplier in the boiler industry. They are the leading supplier of parts for the boiler industry, with products such as heat exchangers, tube bundles, traps, valves, boiler controls and more.
The platform enables online sales for companies that:
have a highly diversified product assortment
offer products from multiple categories with complex and non-standard specifications
sell products that require expert consultation, as even minor parameter errors can lead to serious consequences
The platform enables online sales for companies that:
have a highly diversified product assortment
offer products from multiple categories with complex and non-standard specifications
sell products that require expert consultation, as even minor parameter errors can lead to serious consequences
The Challenges
Online sales channels help companies stay ahead of their competitors. However, our client was unable to use a standard online store for the following reasons:
Complex Goods
Our customer sells technologically sophisticated products that are smaller components of multi-component systems. These products require precise configuration while still maintaining standardized structure. The client needed the ability to dynamically create and customize product cards.
01
Multivariate Analysis
When designing heating or industrial systems with specific technical parameters, our client’s customers use elements that need to be defined with clarity and precision. Each component has fixed technical characteristics that must be strictly followed. However, if a required component is unavailable, it must be replaced by carefully combining alternative components with different parameters to ensure the final system still meets all required operational specifications.
02
Rigid Standardization
The product purchased by a buyer must be fully compatible with other elements of the system. Any error or assumption in the parameter of a system element can lead to a malfunction, so accuracy is vital to avoid dangerous accidents.
03
Delayed Consequences
An error in choosing a product may not appear immediately but lead to a system failure over time. By that point, the component’s expected service life may already be exhausted, and the system may be operating at full capacity, making any shutdown extremely costly.
04
User-Friendly Interface
Despite its complexity, it is important for the site to be easy-to-use for both our client and their customers. The products are presented for sale on a publicly available website and may be accessed by individuals with limited industry experience. The selection algorithm needs to deliver high accuracy while remaining intuitive and easy to use.
05
The Challenges
Online sales channels help companies stay ahead of their competitors. However, our client was unable to use a standard online store for the following reasons:
Complex Goods
Our customer sells technologically sophisticated products that are smaller components of multi-component systems. These products require precise configuration while still maintaining standardized structure. The client needed the ability to dynamically create and customize product cards.
Multivariate Analysis
When designing heating or industrial systems with specific technical parameters, our client’s customers use elements that need to be defined with clarity and precision. Each component has fixed technical characteristics that must be strictly followed. However, if a required component is unavailable, it must be replaced by carefully combining alternative components with different parameters to ensure the final system still meets all required operational specifications.
Rigid Standardization
The product purchased by a buyer must be fully compatiblewith other elements of the system. Any error or assumption in the parameter of a system element can lead to a malfunction, so accuracy is vital to avoid dangerous accidents.
Delayed Consequences
An error in choosing a product may not appear immediately but lead to a system failure over time. By that point, the component’s expected service life may already be exhausted, and the system may be operating at full capacity, making any shutdown extremely costly.
User-Friendly Interface
Despite its complexity, it is important for the site to be easy-to-use for both our client and their customers. The products are presented for sale on a publicly available website and may be accessed by individuals with limited industry experience. The selection algorithm needs to deliver high accuracy while remaining intuitive and easy to use.
The Solutions
ITUniversum developed an online store boilersupplies.comwith a tool for creating customized product cards and a unique compatibility-based search algorithm for system components, developed in collaboration with the client's specialists.
The algorithm takes into account the strict operational requirements of each system element, including:
dimensions
load
throughput
efficiency
duration of use (each system has a guaranteed service life based on the service life of the most short-lived part)
conjugation of materials
tolerances.
The Solutions
ITUniversum developed an online store boilersupplies.comwith a tool for creating customized product cards and a unique compatibility-based search algorithm for system components, developed in collaboration with the client's specialists.
The algorithm takes into account the strict operational requirements of each system element, including:
dimensions
load
throughput
efficiency
duration of use (each system has a guaranteed service life based on the service life of the most short-lived part)
conjugation of materials
tolerances.
Integrations
In order to be able to extract necessary information from our client’s other software platforms, we integrated the systems already in place to work efficiently with the new site. The platforms we integrated are listed below.
Keap A marketing service used to send quotes
Shipper HQ
A tool that automatically displays shipping costs during the checkout
Quickbooks
An accounting tool that synchronizes client and order data
Stripe.com A credit card processing system
Integrations
In order to be able to extract necessary information from our client’s other software platforms, we integrated the systems already in place to work efficiently with the new site. The platforms we integrated are listed below.
Keap
A marketing service used to send quotes
Sipper HQ
A tool that automatically displays shipping costs during the checkout
Quickbooks
An accounting tool that synchronizes client and order data
Stripe.com A credit card processing system
Other Technical Features of the Project:
Public portal – online store with secure card payment functionality.
Admin part – product creation, store catalog management, order management.
Some fields are standard for all products, while others can be customized depending on the product.
You can add any necessary product specifications, and they can be different even if the products belong to the same category.
Using the customized product settings, you can generate cards for specific product variants.
Other Technical Features of the Project:
Public portal – online store with secure card payment functionality.
Admin part – product creation, store catalog management, order management.
Some fields are standard for all products, while others can be customized depending on the product.
You can add any necessary product specifications, and they can be different even if the products belong to the same category.
Using the customized product settings, you can generate cards for specific product variants.
Project Technologies
Backend: Linux Apache MySQL PHP
Frontend: Javascript CSS HTML jQuery
Project Technologies
Backend: Linux Apache MySQL PHP
Frontend: Javascript CSS HTML jQuery
The Results
The client gained a fully operational online sales channel, enabling Boilersupplies.com to sell their products online efficiently. The new sales channel contributed to measurable business growth and increased customer retention.
The algorithm encourages buyers to make additional purchases using the search results interface which has increased average order sizes for our client.
Over 10,000 orders have been processed since the system was launched in 2015.
The automatic system reduced the client's operating costs.
The project was launched in 2015 and is still supported by the ITUniversum team.
The Results
The client gained a fully operational online sales channel, enabling Boilersupplies.com to sell their products online efficiently. The new sales channel contributed to measurable business growth and increased customer retention.
The algorithm encourages buyers to make additional purchases using the search results interface which has increased average order sizes for our client.
Over 10,000 orders have been processed since the system was launched in 2015.
The automatic system reduced the client's operating costs.
The project was launched in 2015 and is still supported by the ITUniversum team.
About us
How we work
"Based on my long-term experience, working with ITUniversum on many successful projects, I would enthusiastically recommend ITUniversum for its design expertise, project management, software development, quality assurance and customer service."
Kevin Jorgensen
CIO, Innovative Marketing Resources LLC
"Based on my long-term experience, working with ITUniversum on many successful projects, I would enthusiastically recommend ITUniversum for its design expertise, project management, software development, quality assurance and customer service."